Jon is the bastard son of Lord Eddard Stark of Winterfell, the head of House Stark and Lord Paramount of the North. The North is one of the constituent regions of the Seven Kingdoms and House Stark is one of the Great Houses of the realm. House Stark rule the region from their seat of Winterfell and Eddard also holds the title Lord of Winterfell. He is also the Warden of the North to King Robert Baratheon.
"Beyond the Wall" Jon Snow was released as a Walmart exclusive in 2014.