Badtz-Maru is number 6 in Pop! Sanrio. He is one of the many characters created by Japanese kawaii company, Sanrio.
Badtz-Maru is a character made by Sanrio. He is a penguin with spiky hair. Unlike the more popular Hello Kitty, Badtz-Maru has an attitude and is one of the few characters that is marketed to both males and females.